One of the most common internal issues facing global brands is how to ensure the brand’s guidelines are properly applied on marketing and advertising collateral. As a result, eBrand built a self-serve platform for Nokia’s regional partner network to create their own print and billboard ads.

The platform applied logic from the global brand guidelines as to placement of text and font size and matched the ad type with the appropriate photo library for the users to build their own advertisement and submit it to Nokia’s regional marketing office for approval. Once the ad is approved, the platform automatically creates high resolution files for the user to take to their local printer/magazine publisher.