We started working with the largest propane distributor in Canada, Superior Propane, by revamping the corporate marketing website. Utilizing our i.d.e.a. methodology, eBrand worked with Superior Propane to identify the business objectives of the new website and went to work.
The result? A true to brand digital touch point with a highly customized content management system that manages over 170 homepage combinations offering localized content for the various geographies served by Superior Propane.
As part of the project requirements, eBrand’s team implemented a variety of lead generation components that integrated with Superior Propane’s CRM platform to centralize lead management.