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Royal Jordanian Airlines appoints eBrand to design and develop new 5 language website
May 30 , 2006
Royal Jordanian signed an agreement with eBrand, to redesign the airline's official website www.rj.com. The website will be introduced over the course of 2006 and 2007 in five languages: Arabic, English, French, Spanish and German. The new portal website will be designed to facilitate complete travel needs; it also allows passengers to manage their flight reservation, bookings and purchasing tickets online. RJ CEO, Mr. Samer Majali, said that RJ built its website in 1999 and it has been constantly upgraded since. The new website will offer various options, services and facilities to the passenger, serving as a flight reservation and Internet booking engine, helping purchase e-tickets, printing out boarding passes, and information on departures and arrivals. "The new website is thus to be the major marketing and sales tool for Royal Jordanian in the near future," said Majali. "Sprucing up the new website coincides with the implementation of the e-ticketing system that is expected to take place in July." The website will also feature in-depth information about RJ's growing fleet of aircraft through interactive animations and virtual tours, its history and progress in services. Visitors can also learn about the various destinations served by RJ through dedicated pages on the website while getting real time information like currency exchange rates and weather forecasts. The airline's official website will be introduced in English during Q4 of 2006; it will be localized into the four other languages during 2007. The official website of the airline will be connected to oneworld's website as soon as RJ officially joins the alliance's members in March 2007.
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