Following the launch of the JTB website, www.VisitJordan.com, eBrand were commissioned to design and produce a series of 6 brochures that focus on the various experiences that are available to Jordan's tourism market. These experiences include: Leisure & Wellness, History & Culture, Religion & Faith, Fun & Adventure and Eco & Nature. Accompanying these 5 brochures is also a 56-page Visitor's Guide with information on all of Jordan's major attractions and general visitor information.
It was imperative to eBrand that these brochures reflect not only the JTB's newly established corporate identity, but also some of the key elements from their website...an integrated look and feel was required. To acheive this integration between the offline and online materials, eBrand chose to bring back the "Did You Know" features from the website and scatter them across the brochures, we also maintained a consistency through the colour coding of the experiences from the web and various other design elements, ultimately creating a strong branding through the line for the JTB.
In the coming months, all of the brochures will be translated and reproduced into six additional languages including: German, French, Spanish, Italian, Russian, and Arabic, giving the JTB global marketing materials that will be distributed to their various representatives across the world.
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